AI Has Upended the Search Game. Marketers Are Scrambling to Catch Up. - WSJ

AI Has Upended the Search Game. Marketers Are Scrambling to Catch Up.  WSJAlphabet faces 'watershed moment' if AI erodes search dominance, analysts say  CNBCIn Graphic Detail: How AI is changing search and advertising  DigidayThe Clock Is Ticking on Google’s Search Engine: What It Means for Alphabet’s Stock and Bottom Line  TipRanksValuing Alphabet On A Sum Of The Parts Basis, Assuming Search Stops Growing (NASDAQ:GOOG)  Seeking Alpha